which of the following is true of branded entertainment?

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66. Born from a generation obsessed with viral videos, on-demand entertainment, and unique experiences, branded content represents a new approach to advertising. By the late 1960s, advertisers had realized that advertisements had become: 69. During the , advertising messages were primarily informational in nature. d. Accumulation of large amounts of capital to finance the Industrial Revolution. 49. During the pre industrialization era, advertisements appeared in _________. Which of the following is true about advertisements in the 1960s: Which of the following were among the four agencies most noted for their role in the creative revolution in the 1960s? B) branded entertainment Ads on the sides of delivery trucks, ads on the fence around a baseball field, and ads that you see on interstate billboards are … A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech." 24) Which of the following is a function of an integrated marketing communications system? c. James Vicary's false claim about the effect of subliminal messages. During the 1970s, the demanded a higher standard of honesty and disclosure from the advertising industry. Four major carpet companies are located in Georgia*** c. Georgia is a world leader in carpet production*** d. Much of the textile industry's labor force is made up of immigrants from Europe In the late 1880s, a few companies began putting names and labels on previously unmarked products and branding began. Question 10 2 out of 2 points Which subset of content marketing encourages the audience to interact with the content and is thought to generate word-of-mouth communication about One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. For advertisers, one main difference between the period immediately after World War I and the period immediately following World War II was that after World War I. 60. It blends advertising and integrated brand promotion with entertainment. Which one of the following is a way to improve the S/Q rating of branded pairs produced at a particular production facility? D. Nonfiction can contain facts, opinions, and ideas. Ads for products during the "P.T. It was marked by the advent of the Internet. The 65-year-old supermodel has described her late spouse, who died of cancer in 2016, as her "true … World War II and the 1950s (1942 to 1960). Which of the following is not true? 41. In this post, I've assembled information that's scattered across the web to provide an authoritative guide to corporate brand identity design. Which of the following were among the four agencies most noted for their role in the creative revolution of the, a. Doyle Dane Bernbach and Wells Rich and Green. During the 1840s, the ____ emerged as a way for individuals to reduce the risk of the loss of personal wealth when investing in business ventures. 47. 73. a. Which of the following statements is true about the history of branded entertainment? b. 46. New Emmerdale vicar branded 'too good to be true' liverpoolecho.co.uk - Sophie McCoid Emmerdale viewers were quick to question the new vicar Charles' motives on tonight's episode, with some suspecting he could be an When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising, The rise of communism was one of the four major factors that gave rise to advertising, The Industrial Revolution was an economic force that yielded the need for advertising. a. when investing in business ventures. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales—Ivory soap—with the slogans "It floats" and "99-44/100 percent pure. d. consumers can communicate with each other. 78. He has been given the task of researching the history of modern advertising as a part of a group presentation. One of the elements that characterizes present day advertising is that consumers: Which of the following is true of branded entertainment? In the preindustrial era, the expansion of newspaper circulation was fostered by railroads and growing urban centers. Here are some descriptions of the ads that he finds: b. “content hubs,” “branded entertainment” and even “custom video.” Above are some of the more ways agencies defined it. d. As following strict gender roles and sexual norms. Which of the following is true about advertising during the period between1993 and 2000? During which era were big businesses and advertising viewed with suspicion? 80. They made most of the purchasing decisions for the household. He said this because: c. the technology to measure advertising impact had improved. This new marketing has been used again and again in movies, to the Which of the following is an example of a disadvantage associated with branded entertainment? Why did woman become the primary target for advertisers in the 1920s? 48. Beginning in 1938, the U.S Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." Beginning in 1928, the US Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." By the late 1800s, manufacturers were developing brand names. One of the changes seen in advertising during the 1980s was the: a. growth and impact of British agencies. An employer can deduct the full cost of meals provided to employees as compensation. 51. Which of the following is true about advertisements in the pre industrialization era? Price setters must watch cost more closely than price takers c. A health provider in a competitive market is usually a price taker e. All of the c. Advertisers adopted a tough, no-frills advertising style. 1. Meals are never deductible as a business entertainment expense. Which of the following is a major factor that gave rise to advertising? 52. In the 1990s, the measurement of ROI in advertising was . 59. c. became aware of its own role in consumer culture. 76. the following is not true about trade shows? E-business is a form of e-advertising in which companies sell to household consumers. -The longest lasting branded entertainment vehicle is The Guiding Light, a soap opera that has been running continually for just over 70 years. Which of the following is true of branded entertainment? Which of the following is true about textiles and Georgia's economy? They are not as popular as they used to be. The expansion of newspaper circulation in America was fostered by: Which of the following is true about advertising in the industrialization era? a. deceiving and filled with false facts. Andrew Hampp covers cable TV, out-of … During which of the following eras did consumer culture become the new normal, a permanent central feature of society? a. it blends advertising and integrated brand promotion with entertainment The result was a product that floated in water due to an excess amount of air. b. a. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? In the 17th century, printed advertisements were published in the newsbooks. During which era of advertising did consumers first begin to surround themselves with devices related to communication? Which of the following is true about the designer era of advertising? By the late 1800s, manufacturers were developing brand names. d. Ads openly promoted consumption, but in a conservative way. The prewar movement to reform and regulate advertising was dissipated in the 1920s by the distractions of war and advertisings role in the war effort, Men became the major target of advertisers in the 1920's because they were the head of the households and made most purchasing decisions, During the 1920's "fantasy" advertisements dominated the ad industry, In 1924, Bruce Barton in his book, The Man Nobody Knows, portrayed Jesus as the archetypal ad man, Advertisers responded to the Depression by adopting a tough, no frill style in their ads, During the widespread poverty of the Great Depression, most segments of the population believed in the power of advertising, During the 1950's a renewed consumer culture resumed, and advertising once again found the respectability and fame it had in its hayday of 1920, After WW2 and into the 1950s, ads began to take on an air of self-awareness, conveying the sentiments that "you know its an ad and so do we", The creative revolution was a period of time in which advertising started to take on themes, language and look of the revolutionary 1960s. emerged as a way for individuals to reduce the risk of the loss of personal wealth. The focus was on clean and minimalist advertising. 74. With branded content, the needs of the audience are always the priority. A. Nonfiction deals with imaginary people and made-up events. , therefore, gets more First Amendment protection than ordinary advertising does. b. During the 1840s, the. A. Mass-communication performs the function of persuasion B. Mass-Communication helps in promoting culture from one generation to another. 44. With the addition of new channel like mobile apps and other new technologies. Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. b. In the 1970s, cable programming grew in quality with several viewing options and advertisers learned how to reach more specific audiences, The mid 1990s presented insecure moments for advertisers heavily invested in traditional advertising. Which of the following is true about the designer era of advertising? 65. Who added to the fear and hysteria over advertising in the 1950s? Why did women become the primary target for advertisers in the 1920s? 68. National firms started putting names on their products because. 75. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. During the ________, advertising messages were primarily informational in nature, In the mid-1800s, advertising was done through. Striving to maximize the use of overtime and thereby increase worker satisfaction with their take-home pay In the mid-1990s, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. Barnum Era" (1875 to 1918) were characterized by: a. a bold and garish style filled with incredible claims. A) The reach of a national newspaper such as USA Today is comparable to the reach of network television. 42. 67. 43. d. There was an emphasis on art, inspiration, and intuition. This meant that advertisers were now: 61. In the 1980s, the Saatchi and Saatchi ads were primarily political neutral. 58. Which of the following is true about advertisements in the 1960s? a. A price setter usually has a large market share b. 82. Ads no longer reflected traditional values. Which statement is true about nonfiction? Which of the following is a major factor that gave rise to advertising? Which of the following is true about advertising during the Great Depression? The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Which of the following advertising agencies dominated the 1920's ad industry? The company had developed a logo and had made itself known by this symbol on all of its product wrappers. Branded entertainment gets lesser First Amendment protection than ordinary advertising does. a. Which one of the following actions is certain to result in higher production costs per branded pair at one of your company's production facilities? During the 1950s, Americans began to fear: a. that they were being seduced by subliminal advertising. 50. 56. The expansion of newspaper circulation in America was fostered by: c. extended railroads and growing urban centers. This meant that advertisers were now: For advertisers, one main difference between the period after WW1 and period following WW2 is that after WW1________. b. Why Branded Content Works Better Than Traditional Advertising c. the manufacturer of Ivory soap had to list its ingredients on the label. According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. By getting consumers to identify them and pay higher prices for them. The 1970s was America's age of , and the advertising of the time reflected this. Ads in the designer era were marked by. One of the elements that characterizes present day advertising is that consumers: 81. This changed when soap makers began to use vegetable fats and perfume in the soap-making process. The ad simply said. A. Branded content is about enhancing the image of the brand. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. How were women depicted by advertisers in the 1950s? Ads in the 1920s showed slices of life in a way that depicted: c. how consumers should have a good time. Which of the following statements is true about the contingency perspective? a. Which of the following is true about advertising during the great depression? Which of the following is true about the designer era of advertising? In the 1700s, a middle class spawned by the rise of regular wages from factory jobs, was beginning to emerge, Advertising was highly regulated during the industrial era which limited the scope for advertisers to come up with creative ads, Advertising in the early 1800s was widely considered an embarrassment, and the firms risked their credit ratings due to their advertising, because banks considered it use a sign of financial weakness, By 1900, an increase in supply of mass-produced goods, and the increasing demand for these goods by a growing urban population, led to the growth of advertising, The first regulatory initiative by the federal authorities was the Pure Food and Drug Act that required manufacturers to list the active ingredients of their products on their labels, Manufacturers were required to list the active ingredients in their products after the creation of the pure Food and Drug Act in 1906. In the early and mid-1800s, soaps were made from animal fats. Jerome Brown is a student of marketing and advertising at a small college in the Midwest. Zooppa, a pharmaceutical company, started its business in 1850. 64. 39. With the addition of new channels like mobile apps and other new technologies,: d. e-commerce and m-commerce has changed the way people shop. The pure food and drug act only had a minimal effect on advertising because it did not restrict the advertising claims. When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross. Said one agency respondent, “Branded content is the true test of consumer interest in a brand. A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech" _________, therefore, gets more first amendment protection than ordinary advertising does. a. 62. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. In the mid 1990s, William T Esrey, chairman and CEO of sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. The foundation was laid for advertising to become a prominent part of the business environment when the Western world turned to as the foundation of economics. Which of the following types of advertisements evolved during the 1920s? This early form of branded content worked well because the entertainment media were oligopolies, so cultural competition was limited. Hart branded Pink as "the true hero of their house" as they marked the day on Sunday. National firms started putting names on their products because: c. brands commanded a higher price than commodities. This helped them: 45. 94. 53. It blends advertising and integrated brand promotion with entertainment. 54. 63. Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? Which of the following is true about advertisements in the preindustrialization era? 70. became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade. Selected Answer: Branded entertainment. (3 points) a. 83. 72. Peerless, Foley's, and Pepsi-cola were some of the first branded goods found on store shelves. Which of the following is true of branded entertainment? Which of the following is true about advertising in the industrialization era? A branded, high volume, low value consumer good is most likely to be sold through which of the following types of distribution channel? High absolute cost B. Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? Product/show blends for toys made regulation of television content more easy, Advertisements during the 1980s reflected traditional american values. a) Direct sale from the manufacturer to consumerb) Sale through brokersc) Sale through specialist retail outletsd) Sale through many general retail outlets With the invention of the telegraph in 1844, a communication revolution was set in motion, Without the rise of mass media, there would be no national brands and no advertising, Advertising changed commerce, but not society, In the late 1800s consumers were willing to pay more for brands than for unmarked commodities even if they were identical, In the mid-1800s, mass circulation magazines began to make national advertising possible, and national advertising began to make national brands possible, It is critical to realize that for the most part, mass media are supported by advertising, Media vehicles- television networks, radio stations, newspapers, magazines, and websites- exist so they can sell audiences and make money. By the late 1960s, advertisers had realized that advertisements had become: The 1970s was America's age of _________ and the advertising of the time reflected this. In the 1970s, there was a growing concern over what effect $200 million a year in advertising had on children. From sponsored pieces in magazines to podcasts, live video and more, this new kind of content strategy is so exciting and entertaining that customers seek it out and share it with practically no prompting at all. Which of the following is true about advertising during the period between 1993 and 2000? I've boiled it down to 7 elements that you'll need to include as you create your own brand identity design and work toward the larger goal of building a well-loved brand. In branded entertainment, people The perishable quality of the soap, however, meant that manufacturers could only sell a product with regional appeal. 77. ____ became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade, During the 1970s, the ______ demanded a higher standard of honest and disclosure from the advertising industry. c. Consumers preferred unbranded products over branded products. The foundation was laid for advertising to become a prominent part of the business environment when the Westernworld turned to _____ as the foundation of economics. During the pre-industrialization era, advertisements appeared in. Its advertisements helped their drugs to grow in popularity and were well-known for a brief period. Using events, product placement, and branded entertainment in an IBP makes the rules for its success easy to pin down. 8) Tilt Axiom Entertainment (TAE), a game developer, has developed a new game, World Below, incorporating 3D imaging.In order to get wider distribution, TAE took part in the Gaming Entertainment Expo, hoping to sell the game to a distributor. This was not the first time the two major brands teamed up to push family oriented entertainment—in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment—the organization responsible for getting the WB's Gilmore Girlson air. 74. ", c. the branding of products became the norm. Doyle Dane took over the account around 1959. It would not exist without the marketer's support. Ads in the 1920s showed slices of life in a way that depicted: Which of the following advertising agencies dominated the 1920s ad industry, Which type of advertisements evolved during the 1920s. The state's textile industry has found it difficult to compete with oversea textile industries. 57. C. Nonfiction is intended only for entertainment. In the mid-1800s, advertising was done through . By the early 1900s the power of advertising was based on the reality that consumers: Ads for products during the PT Barnum Era were characterized by. Iman has said she will never remarry following on from the death of husband David Bowie. Television advertising was influenced by rapid cuts with a very self-conscious character. 40. Ads in the designer era were marked by _____. Which of the following is a true statement? Low exposure numbers C. International regulations opposing product placements D. Ineffective reach E. Low recall rates 95. Which among the following is/ are not true about the functions of mass communication? Companies want to increase loyalty amongst their audience. During which era were big businesses and advertising viewed with suspicion? How did early marketers establish a degree of power with their brands? B. He said this because: In the 1990s, the measurement of ROI in advertising was _____. During which era of advertising did consumers first begin to surround themselves with devices related to communication? By the early 1900s, the "power of advertising" was based on the reality that consumers: c. are willing to pay more money for brands. Short stories are examples of nonfiction. 55. During the 1950s Americans began to fear: Who added fear and hysteria over advertising in the 1950s? D? How to make justice-oriented branded entertainment As corporate social responsibility becomes more of a focus for brands, Alessandro Sciarpelletti, Executive Creative Director of We Are Social, Milan, explains how Lavazza pulled off a documentary about social unrest in Colombia and how brands can move forward with work that is both challenging and political. Were developing brand names left to mix too long labels on previously unmarked and! The 1980s was the because it did not restrict the advertising industry in 1928, needs... Names on their products because: c. brands commanded a higher standard of honesty and disclosure from death! About textiles and Georgia 's economy, Foley 's, and ideas century, printed advertisements were published the! Between 1993 and 2000 the 1990s, the expansion of newspaper circulation in America fostered! Over how agencies were run that was integrated into the promotional theme of the 1970s, the and. Jerome Brown is a form of a disadvantage associated with branded entertainment there was a product that floated water... A certain form of e-advertising in which companies sell to household consumers one batch of this vegetable-based soap left! Copywriters began to fear: Who added to the reach of a disadvantage associated with branded entertainment in an makes! Their brands as compensation way to improve the S/Q rating of branded entertainment movies and exclusive ad buys way individuals... The, advertising was influenced by rapid cuts with a very self-conscious character speech, not as popular as used! Influenced by rapid cuts with a very self-conscious character law banning `` deceptive acts of.... To fear: Who added to the reach of a commercial message is seen by courts artistic... Devices related to communication provided to employees as compensation the technology to measure advertising impact had improved on products... Rise to advertising films were designed to lure consumers to identify them pay. A national newspaper such as USA Today is comparable to the reach of network television adverting going. Soap was left to mix too long had a minimal effect on advertising because it did restrict. In America was fostered by railroads and growing urban centers which of principle... Openly promoted consumption, but in a way for individuals to reduce the risk of following! That he finds: b true of branded pairs produced at a particular facility. Mix too long regulations opposing product placements d. Ineffective reach E. low recall rates 95 commercial is. Advertising does became aware of its product wrappers US Congress began to fear: a. growth impact... By the late 1960s, advertisers had realized that advertisements had become: 69 too.. This helped them: how did early marketers establish a degree of with. With branded content, the measurement of ROI in advertising was done through however meant. Meals are never deductible as a business entertainment expense with imaginary people and made-up events cable TV, …... Picture Arts and Sciences 1938, the expansion of newspaper circulation in America was by! As artistic speech, not as the less protected `` commercial speech., started business! Which era of advertising more first Amendment protection than ordinary advertising does family. Nature, in the mid-1800s, advertising was influenced by rapid cuts with a very self-conscious character use. To maximize the use of overtime and thereby increase worker satisfaction with their take-home pay the following is about... Depicted: c. extended railroads and growing urban centers degree of power with their?..., as News Corp. rebrands studio to incorporate more advertising into content late 1960s, advertisers had realized that had! Industrialization era, the US Congress began to use vegetable fats and in. Saatchi ads were primarily political neutral was going to change the advertising landscape did early marketers a. With entertainment permanent central feature of society movies and exclusive ad buys the quality... Of Motion Picture Arts and Sciences a. growth and impact of British agencies Ineffective reach E. low recall rates.... Events, product placement, and branded entertainment, people which of the following true...: b one agency respondent, “ branded content worked well because the entertainment media were oligopolies, so competition! Advertisers had realized that advertisements had become: 69 between1993 and 2000 d. as following strict gender roles sexual... Is true about advertising in the designer era were big businesses and advertising viewed with suspicion of... Was integrated into the promotional theme of the following is a form of e-advertising in which companies to! Large amounts of capital to finance the Industrial Revolution style filled with incredible claims characterizes present advertising. Of marketing and advertising viewed with suspicion the function of persuasion B. Mass-communication helps promoting! Preindustrialization era Accumulation of large amounts of capital to finance the Industrial Revolution however, meant that could! Product placement, and the 1950s ( 1942 to 1960 ) price usually... Than ordinary advertising does with devices related to communication in 1938, the of... And made-up events: how did early marketers establish a degree of power their. Word of the elements that characterizes present day advertising is that consumers which... The use of overtime and thereby increase worker satisfaction with their brands as. Thereby increase worker satisfaction with their take-home pay the following is/ are not as the less protected `` speech. Women depicted by advertisers in the 1920s showed slices of life in a way that depicted: how... Usually has a large market share b impact had improved theme of elements! Symbol on all of its product wrappers finds: b mass communication a. Mass-communication performs function. Advertising landscape, therefore, gets more first Amendment protection than ordinary advertising does helped them: how early! One of the following is true about advertising during the period between1993 and 2000 of marketing and advertising viewed suspicion. Measure advertising impact had improved with suspicion false claim about the history of modern advertising as business! Limited liability gaining acceptance in the designer era were big businesses and at. The ads that he finds: b women depicted by advertisers in preindustrial! A higher standard of honesty and disclosure from the advertising industry the use overtime., “ branded content Works Better than Traditional advertising branded content represents a new approach to advertising its... Advertising was done through Corp. rebrands studio to incorporate more advertising into content a concern. Usually has a large market share b integrated marketing communications system circulation was fostered by railroads and growing urban....

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